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Advertising –The art continues

Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs –savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated. Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer.

The small villages and towns that ones thought to be just a dot on the map are attracting attention of MNC’s .Television advertising which still holds a major share in spite the growth of internet and other media is the most leisure and preferred activity and so every ones first choice is still the television advertising.

Newspaper advertising is one of the most common forms of print advertising which has been effective for small businesses as well as services which targets the community through readership and circulation. The main disadvantage is that it gets cluttered and gets lost with the competitors ads. Magazine is a better form of print advertising as the readers are in a relaxed state of mind ,they can even save your ad and return as many times as they wish, to your printed ad.

In airport advertising the viewer ship has no escape route which is focused and compelling too has diverse target consumers from corporate leaders to decision makers that makes it the most interesting and challenging platform all over the world. New concepts and advanced design technology has changed the airport environment. Airport advertising has increased the airport revenue apart from aviation.

As the consumer steps out of his home or office their strikes outdoor advertising scooping off with its targeted messages. Outdoor advertising needs a low budget with small crew to start with, it has a quick response, reminds too often about their service. Mobile billboard trucks provide flexibility of location and time, even on traffic jams and remote parts of the town.

If radio advertising does not reach its target audience than it’s of now use, it still appeals a large audience even other media options available. It creates a lasting impression as its played repeatedly over specific time period but it is difficult to reach the target audience who does not listen to radio that is a major disadvantage attached to it. Radio advertising has greater return on investment as it reaches the right people at right time with right message at right cost.

As the consumers are getting more and more aware of different products and businesses worldwide, the advertiser has to be a step ahead anytime –anywhere. For more information about us visit this site:

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About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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