Optimizing your website for search engines is one of the most important steps in building a strong and successful business. After all, these platforms are the preferred method for finding local companies. Unfortunately, the requirements for ranking are constantly changing. In fact, maintaining a place on the first page of results is becoming increasingly difficult now that learning machine technologies are playing an increasing role in the ranking process. Luckily, however, there remain five, proven strategies that are guaranteed to help small, local businesses capture and keep the attention of their markets.
Create A Comprehensive Business Listing Profile
For local optimization, creating a comprehensive business profile is always going to be a essential part of these efforts. After all, consumers will not be able to find your business listing if it doesn’t exist. For every industry and possible search term, there are only so many local listings that will make it to the top of the page. Search engines typically look for companies that have completed their profiles by including links to their professional websites, adding all of their updated contact information, devising local business maps, and more. Ultimately, the more thorough you are when sharing company information, the more likely search engines are to give this listing a favorable position. First-rate listings also have a generous number of positive, customer reviews, and high-quality photos of the related products and services, or of the actual, brick-and-mortar establishments.
Encourage Your Customers To Leave Reviews On Various Third-Party Platforms
It isn’t enough to have customers reviews associated with your business listings. You also want to earn reviews on a variety of other, third-party platforms. These are great for driving traffic to your web pages. They additionally provide some of the best, organic link-building opportunities. Getting people to offer feedback on these platforms is easy. You can add quick reminders to your printed and online receipts, or publish links to your profile on popular review sites within your social media posts and your email marketing transmissions. Always include links back to any appropriate landing pages when taking the time to respond to these comments.
Take Care Of Technical SEO
Good SEO starts with building a solid and high-performing website. This means that your web pages need to be coded properly from the outset. You’ll also need to be aligned with a reputable and reliable hosting service, and have an easy-to-type and intuitive domain name. Among some of the technical factors that search engines check for are rapid loading times, site layouts that are easy to navigate, and web pages that are visible and viable on a variety of devices. Unless you have a dedicated IT person working on these things in-house, you may want to connect with a local Scottsdale SEO company to make sure that your on-page optimization is on par with the latest standards.
Educate Your Market With Plenty Of High-Value Content
For the foreseeable future, content will continue to reign as king. This means that local business owners should be regularly crafting timely and relevant content in the form of articles, blogs, advertising videos, and social media posts. All of these content types can be used to both capture the attention of search engines, and appeal to the interests of consumers. They also give local businesses the chance to educate their targeted markets and to strategically move buyers through the normal purchasing process. If your company cannot handle its content needs on its own, consider outsourcing these efforts to seasoned copywriters who understand your niche. Keep in mind that even if you aren’t willing to invest in professional SEO services such as content writing and content curation, many of your competitors will be.
Take Advantage Of Every Organic, Link-Building Opportunity
Inbound links should be built in a slow, steady, and largely organic fashion. Although web directories are perfect for establishing inbound links quickly, creating too many links, too fast via these platforms can actually lead to penalties. Instead, company owners should constantly network with other, local businesses to secure guest-blogging opportunities. You can also embed links in all of your social media content, and in your comments on websites that are related to your niche. Your website should always have a robust and balanced link profile if you want to consistently remain at the top of search engine results pages.
Search engines and the way in which people are using them are constantly changing. Luckily, there are certain aspects of local SEO that remain as straightforward as ever. By taking these five steps to proactively advance your local business to the first page of search results, you can garner more traffic, foster increased conversions, and improve your bottom line.